Register A Slogan As A Trademark

Q. Can You Register A Slogan As A Trademark?

A. Yes, “Just Do it” is Nike’s famous slogan and they registered it.

  1. Trademarks: JUST DO IT!, Refused, 0624000
  2. Trademarks: JUST DO IT, Registered, 1337724, TMA716435
  3. Trademarks: JUST DO IT, Registered, 1060303, TMA583574
  4. Trademarks: JUST DO IT, Registered, 0737830, TMA477741

In fact, brand owners are very litigious about competitors using confusingly similar slogans, even in Canada.

So register your slogan as insurance against a claim for trademark infringement. Just do it. Registering your slogan will save you 10’s of thousands of dollars in litigation costs.

“Just Do It” and NIKE are registered trademarks of Nike Innovate C.V.

Categorized as Trademarks

By David Michaels

David Michaels, J.D., B.Eng., CHRM is a trained attorney who holds certificates in Canadian Trademark Law (2012) and Canadian Patent Law (1996) from McGill University. He has worked in the area of trademark law in Canada since 1995 and in the USA since 1993. David is a legal blogger, brand consultant, an eCommerce entrepreneur, and an aeronautical engineer. Warning & Disclaimer: The pages, articles and comments on do not constitute legal advice, nor do they create any attorney-client relationship. The articles published express the author's notes of the current state of trademark law and should not be attributed as opinions of the author, his employer, clients or the sponsors of The author does not warrant that these notes are up-to-date. Trademark law is constantly changing and it varies between jurisdictions and even within jurisdictions. This website should not be relied upon.