Proper trademark use is vital to obtaining and maintaining trademark registration.
When you first adopt a trademark, you may use the TM symbol. You may only use the R symbol after obtaining a trademark registration.
Proper Trademark Use
Identify the trademark that you registered.
Identify the goods and services that it is registered for.
Use it on its own in on a product or website in a font size and style separate from other nearby text or it may be vulnerable in a section 45 cancellation proceeding.
Make sure that the trademark font is legible.
Strategies Trademark Proper Use Video
Presentation by Cheryl Greenlee, an attorney with Bendix commercial vehicle systems in Elyria, Ohio.
Strategies to use in teaching your business stakeholders trademark proper use.
Engage the engineering and product management teams together with the communications and marketing teams as soon as the trademark is cleared to ensure proper marking.
I’ve worked in both the engineering and legal departments at a commercial vehicle brake system manufacturing company. I’ve learned that there is a gap between the departments working to obtain strong trademarks and those departments tasked with putting those 00:24
David Michaels, J.D., B.Eng., CHRM is a trained attorney who holds certificates in Canadian Trademark Law (2012) and Canadian Patent Law (1996) from McGill University. He has worked in the area of trademark law in Canada since 1995 and in the USA since 1993.
David is a legal blogger, brand consultant, an eCommerce entrepreneur, and an aeronautical engineer.
Warning & Disclaimer: The pages, articles and comments on trademarkpro.ca do not constitute legal advice, nor do they create any attorney-client relationship. The articles published express the author's notes of the current state of trademark law and should not be attributed as opinions of the author, his employer, clients or the sponsors of trademarkpro.ca. The author does not warrant that these notes are up-to-date. Trademark law is constantly changing and it varies between jurisdictions and even within jurisdictions. This website should not be relied upon.