Picking a domain name that will engender trust and drive traffic your website is a critical step in building a successful website.
Factors in Picking a Domain Name:
- An easy to type and spell domain name is the most important factor.
- A short domain name, less than 10 letters is preferable.
- A one or two-word domain name with keywords helps: PizzaMilton.com
- Have relevant words in the domain name.
- Avoid numbers and hyphens.
- A memorable domain name helps people come back.
- Do some Keyword Research and see what domain names that your competitors are using.
- Use a trustworthy domain name extension.
- People trust .com and .ca domain names in Canada and the USA.
.ca is the ccTLD for Canada. Google (http://Google.ca) ranks .ca websites in Canada on par with .com websites, with a similar keyword, content, and back link level. Pick from one of the many .ca TLD domain names that your audience will remember and trust.
gTLDs (generic TLDs like .vip, .bank, .gift, .lawyer, etc) are still in their infancy; they are unknown amongst most audiences.
That said, use a TLD that your target audience will trust.
Expired Domain Names
CIRA releases a list of 3000 to 8000 expired domain names each week, which is a great place to find good domain names.
Buy a brandable or generic domain name.