How do you trademark? You trademark a word, picture, sound or a slogan by using it as a trademark and filing a trademark application with the intellectual property office in each country that you want trademark protection in. In Canada, trademark applications are filed with CIPO, the Canadian Intellectual Property Office.
The trademark owner named needs to be an individual or a legal entity, such as a corporation, that will control usage of the trademark and the ultimate owner of the trademark. A holding company